CASE STUDY

Education Sector

Lead Generation | Virtual CTO

Company Overview

About Client

A Coaching Institute in Chennai which had good Offline presence before Covid lockdown wanted to generate leads for their newly started Online Classes program during the lockdown.

Objective

Generate leads for newly started Online Classes program during the lockdown via Online Ads

Status Quo

The client did not have any students for the program and had not tried lead generation via Social Media Channels.

Suggestions from us

Satz Solution

  1. Satz created a funnel strategy for the Client to create awareness about the program and also follow-up and close the leads generated.
  2. Created a free webinar for the target audience to experience the Online Class format.
  3. Ran Social Media Ads for a free webinar on Facebook & Instagram.
  4. Prospects were identified and enrolments done.
  5. For remaining leads more offers and demo classes were created to engage and convert them.

SATZ RESULTS

Lead Generation

Client received 761% returns on the advertising spend. 

New revenue channel was created for the Client during lockdown and Client started running Ads regularly to generate new leads.

Rs.x Ad Spend + SATZ Ads Campaign = Rs.7.6x Returns in 2 months

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