CASE STUDY

Education Sector

Website Development  | SEO  |  Lead Generation

Company Overview

About Client

A leading Educational Coaching Institute in Chennai with 20+ years experience was looking to create an online presence and wanted to do lead generation from their website. They had 3 offline locations in Chennai and wanted to become an omnichannel Institute.

Objective

To increase Online visibility of the Institute

To generate Organic leads from their website

Status Quo

They had a basic website which received less than 100 visits per month

They hardly received any leads in the website and most of their leads were from third-party platforms like Sulekha, JustDial, etc.

Suggestions from us

Satz Solution

  1. Satz took a multi-layered strategy for them and implemented several improvements over a period of time.
  2. Revamped Website to accommodate more content and to be user friendly.
  3. Identified Target Keywords for the courses conducted by the Institute.
  4. Revised and added website content for Search Engine Optimization based on the target keywords.
  5. Created customer User flows to increase enquiries from the website.
  6. Tracked Google Ranking changes every month and optimized website content repetitively.

SATZ RESULTS

Google Top 10 Ranking

We were able to bring 100+ Keywords in Google Top 10 Ranking in 8 months.

Google Average Ranking

The Overall Google Average Ranking increased from 44th position to 23rd position.

Lead Generation

The client started receiving 80+ Organic Leads from their website every month.

Organic Website Traffic

Organic website traffic increased by 951%.

Our View

Our Achivement

As per Ahrefs report

After analyzing over 2 Million random keywords for over a year, it was found that only 5.7% of all studied pages ranked in the Top10 search results within 1 year for at least 1 keyword

SATZ was able to bring 100+ keywords into Google Top 10 search results within 6 months.

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