CASE STUDY

E-Commerce

Social Media Marketing | Omni Channel Marketing

Company Overview

About Client

A leading Cake chain shop in South Chennai with over 8 branches wanted to have a Social Media Presence and wanted to highlight the new cake designs that are being delivered to customers daily.

Objective

To engage social media followers

To drive more traffic to E-commerce website from Social Media posts

Status Quo

The client tried Social Media Marketing before but couldn’t find any ROI for the same.

Suggestions from us

Satz Solution

  1. Satz implemented a complete measurable Social Media Marketing for the Client.
  2. Setup the process to do Photoshoot, Edit and post daily cakes.
  3. A measurable strategy was implemented in all Social Media Channels to identify clicks from each post and profile pages.
  4. Identified & implemented non-business posts to resonate with the audience to increase engagement.

SATZ RESULTS

Revenue Generation

We increased the traffic from Social Media Channels to E-Commerce Website by 560% in 7 months. 

Clients started receiving enquiries and orders in Social Media Chats & DMs from the Cake designs posted in Social Media.

Store Walk-ins also increased, and Customers started making orders for the Cake designs posted in Social Media.

We increased the traffic from Social Media Channels to E-Commerce Website by 560% in 7 months

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